The term ‘roadmap’ is increasingly used in a variety of contexts.  It is both a noun and a verb.  It implies a visual aspect and a proposed, or potential, path forward to reach an objective.  Strategic and technology roadmapping are commonly undertaken in workshop formats with a range of participants so that a range of perspectives can be captured and plotted on the resulting ‘roadmap’.  The architecture of the roadmap – the timeframe and the horizontal layers – is often used to ensure that a range of relevant perspectives is taken into account.

Roadmapping is:Pathways

– A set of tools and techniques
– A process
– A visual representation of the interaction between where we are and where we want to be, together with technology and resources, and market trends and drivers.

As a mechanism for supporting strategy development in industry and non-commercial organisations, it is gaining increasing popularity.

It should be remembered that roadmapping cannot predict the future, however it can help organisations with their longer-term thinking and promote the communication across functions which may assist in achieving the organisation’s goals.  Roadmaps can help to identify new business opportunities, identify the collaboration required between different functions to achieve the desired future position and support resourcing identification of future requirements.