M Routley

Welcome to Dr Michèle Routley’s research web site.

I am currently undertaking part-time research for a Doctor of Business Administration (DBA) at Cranfield University.

My research investigates digital support for collaborative strategic technology management. I am interested in the consequences of digitalization of collaborative strategic technology management activities – how digital support might improve efficiency of collaborative activities without negatively impacting the effectiveness. Indeed ideally digital support would positively impact both efficiency and effectiveness, and ultimately I intend to provide guidance to practitioners for optimizing the use of digital support.